People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly characterize these processes.
Perception refers to the activity of sensing, interpreting and appreciating both physical and social world and reacting appropriately to them. It is the knowledge of the stimulus (external world). Perception is regarded as sensation plus meaning. In other words, perception is the identification of sensation. The motivated person act is always influenced by his or her perception of the situation. Perception varies in every individual even if they are expected to the same reality. Advertising, social media, public relations, personal experience and other channels are the factors that affect consumer's actual behavior. People can emerge with different perception of the same object because of three perceptual processes. They are: Selective attention: Selective attention involves marketers to work hard so as to attract customer's notice. It focuses on specific stimulus rather than other. It is not possible to give attention to all the brand and advertisement everyday by the people ...