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Showing posts with the label "Strategic Management in Action: Hulu”

"Strategic Management in Action: Hulu”

Read "Strategic Management in Action: Hulu” a. What do you think Hulu's owners should do now? b. What is it about this situation context that is so challenging? c. What type of resources does Hulu have? Are they unique? Explain. Hulu is the American company and it is one of the mostly preferred companies for its users who provide online videos. It provides through TV shows from ABC, FOX, and NBC etc. channels from different companies. It operates a website which features more than 225 content providers and it has more than 26 million visitors every month. Hulu should follow such strategies Despite the global recognition of Hulu, but to maintain its standard and to gain the market share it has to follow the various strategies. They need to identify the hidden market or the gap which has not been practiced by the existing companies. This will automatically provides the core advantages among competitors. It has to focus on gaining market share in the TV industry which leads to th...