3 examples of point-of-purchase advertising that you have recently come across (ads in-store, personal selling by a cosmetic counter salesperson, etc.)
3. It has been suggested that over 70 percent of all buying decisions are made in the store and as a result, point-of-purchase advertising has grown in its appeal. Give three examples of point-of-purchase advertising that you have recently come across (ads in-store, personal selling by a cosmetic counter salesperson, etc.) and comment on the effectiveness to them of this type of advertising. Did you buy the product? Did the advertising annoy you? Moreover, in the role of a marketing executive, would you recommend spending part of your advertising budget on this form of media? In today's market point-of-purchase (POP) marketing is crucial because "70 percent of all buying decisions are made in the store". As a result of the suggestion that there is a high number of in store decisions to be made as a marketing executive I would strongly recommend budgeting part of my advertising budget in POP marketing. There are many examples of POP marketing throughout retail by targetin...