Consumers now commonly engage in a cultural audit of [product and service] providers. People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate
According to Starbucks Chairman Howard Schultz, "Consumers now commonly engage in a cultural audit of [product and service] providers. People want to know your value and ethics demonstrated by how you treat employees, the community in which you operate." Discuss the concept of social responsibility marketing and how it impacts both companies and consumers. Marketing is a social process. Its activities are designed and deal with identifying and meeting the human needs and expectation of the society. The marketing activities are directed at creating, communicating and delivering value which benefit organization as well as its customers, suppliers channel members and the larger public. The marketing effect is extended beyond the company and the whole larger public. The values and culture of the society is affected by the market so one must be cautious in preventing or preserving the social norms and values. The societal marketing concept helps in understanding the socially respo...