a. What is external analysis and what does it show managers? b. How does the concept of an organization as an open system relate to external analysis? c. What does each of the perspectives on organizational environments say? d. What role does environmental uncertainty play in external analysis? e. Why do managers need to do more than just scan the environment? 1) What is external analysis and what does it show managers? External Analysis can be defined as an analysis process that identifies the threats and opportunities for the company. In other words, managers are to conduct an external analysis. The identified opportunities and threats are to be factored in when developing strategies; that is, managers will seek to take advantage of opportunities and reduce the risk of threats, in attempts to reach the business' goals outlined in the mission. The manager's starting point will be to analyse the industry that the business operates in. There are various factors within the indus...