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"Strategic Management in Action: Hulu”

Read "Strategic Management in Action: Hulu”

a. What do you think Hulu's owners should do now?

b. What is it about this situation context that is so challenging?

c. What type of resources does Hulu have? Are they unique? Explain.


Hulu is the American company and it is one of the mostly preferred companies for its users who provide online videos. It provides through TV shows from ABC, FOX, and NBC etc. channels from different companies. It operates a website which features more than 225 content providers and it has more than 26 million visitors every month.

Hulu should follow such strategies
Despite the global recognition of Hulu, but to maintain its standard and to gain the market share it has to follow the various strategies. They need to identify the hidden market or the gap which has not been practiced by the existing companies. This will automatically provides the core advantages among competitors. It has to focus on gaining market share in the TV industry which leads to the strong financial position and sustainability. In order to improve their strength and to increase the viewers, they need to show the various channels as per the age group. Lastly, they need to promote their programs, brand effectively.
Challenges issues
When any firm starts making a profit then there will be threat of new entrants. In today's market, there is nothing called monopoly, everything has to operate in perfect competition. So, everyday new competition and new challenges will emerge in the market which has to be faced by the market leader like Hulu. There will be many other challenges like maintaining market positioning, as once the market share has been captured then its major challenge is to retain and increase even more than the previous situation. It is normal practice that every organization wants to achieve higher than the previous balance sheet, so it has to come up with new innovative products, channels which help to improve their consumer base.
Hulu Resource
It has a unique offering than other channels. It provides content like foreign produced series and original programming which is not available in the market. This kind of unique offering has helped Hulu to be stand out in the market and also helps to gain unique impression in the market. The Hulu platform is in compatible manner as whenever the viewer's wants to watch shows they can easily chose. It can begin the show at any time during the day or night and also can pause and resume the program as per the viewer choice. This kind of flexibility is unique in nature and its adds value to the professional people who are very busy and will not be able to watch the show in their prime time.
REFERENCES:
Coulter, M. Strategy Management in action. New Jersey, USA: Pearson Education Inc.

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Comments

  1. faithAugust 28, 2020 at 9:54 AM

    Most people don't have the idea that there are sites, that you can download HD movies form without going to the cinema. This is because they don't pay attention to it. However, there are sites that you can do that. Since the latest pandemic of not going out and staying indoors. Well, let me give you a platform to download the movies from: https://www.techfiver.com/fzmovies/

    ReplyDelete

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