Kodak's driving forces, implications, and critical success factors of the business environments

Read Strategic Management in Action Cases: Case #1 Out of Focus

a. Explain Kodak's driving forces, implications, and critical success factors of the business environments.

b. Discuss two organizational elements that guide Kodak's strategic decision makers in managing strategically in today's context.

c. Discuss the roles of ethics and social responsibility in Kodak's strategic management.

d. Describe the different perspectives on competitive advantage relative to Kodak. Present I/O view, RBV, and guerilla view.

Explain Kodak's driving forces, implication, and critical success factors of the business environments.

Kodak's driving forces, implication and critical success factors of the business environments are as follows.

Driving forces:

Development of a new imaging technology such as photo enabled wireless telephones and high mega pixel digital cameras.

Change in customer behavior as they want instant images rather than to wait for them to develop.

Decline the traditional photography equipment and increase growth demand for digital image and digital cameras with advance technology.

Implication:

Analyze stimulates need for change in organization.

Kodak has become vulnerability with growth in technology to protect computer virus and terrorist attacks by using advance technologies.

Time geography has play important role to determine customer and competitors.

Critical success:

Creativity of Kodak is a critical success by combining different new idea and making new extra product.

Kodak has ability to change unusable product to unique usable product to attract customer.

It has led the world class organization by making strategic decision and it manufacture such product what the customer searching for long time.

Discuss two organizational elements that guide Kodak's strategic decision makers in managing strategically in today's context.

Corporate social responsibility (CSR) and the organization mission and vision are the two elements that guide Kodak's strategic decision maker in managing strategically in today's context.

Kodak's corporate social responsibility (CSR) helps to make decision by relating organization with society and maintaining its ethics with stakeholder to give commitment of social development. It earns two in one profit for the organization because being a part of CSR helps to develop society as well as it indirectly promote their product in the society which helps to increase its product sells.

Kodak's mission and vision helps to make strategic short term and long term plan for strategic decision making propose. It gives clear vision to the organization manager about where the organization is and at what position they have to reach, so for that propose the manager can make mission/ plan. The mission of the Kodak in today's context has play very important role to be success in the market and earn competitive market advantage by making strategic decision at proper time. The mission and vision of the Kodak was so much clear that can be easily understood by the employees of the company so according to mission they are working to achieve desire goal by making customer satisfaction.

Discuss the roles of ethics and social responsibility in Kodak's strategic management.

The role of ethics in Kodak management is to maximizing profit, organizational law should be obey sincerely by the employees and management, manager have to report its executives about each and every dilemmas occur in the company. Contribution to the performance of business and comparativeness along with honest and open communication regarding the rewards to the employees, it should maintain strong stance on ethics and social responsibility by creating team works. Firm should search opportunity to redefine new social contract at work. It should give opportunity to the employee by extending health insurance to early retirement employees.

Describe the different perspectives on competitive advantage relative to Kodak. Present I/O view, RBV and guerilla view.

I/O view focus not only within company but it also focus on external environment or external competitor where the company has to face lots of challenge regarding competitive advantage. Kodak could not understand the power of company nor could it make any strategic decision to face competitive advantages because they could not run with changing technology.

RBV it is the company most important resources to make competitive advantage. It is such unique resources of the company, which is very hard to find, it add customer value, it is substitute and exploitable resources which Kodak should analyze in his company to gain profit and competitive advantages.

Guerrilla view is temporary method to earn competitive advantage in the competitive market. Kodak has not adopt new technology to add value to the customer it does not move for advance technology when digital camera has been introduced not only that it keep on quite even phone with digital camera has introduce in the competitive market, it can be seen that it does not want to change its drawback and move on which has made the product backward in the competition with advance technology competitors. To be successful it must have to adopt new and unique technology and should make product extra than other by adding customer value.

Reference

Pearce ll, J. & (2011).Strategic management: formulation, implementation & control. MCG raw- Hill .

www.Kodak company.com